 is set to be the Kingdom's largest food event yet, attracting thousands of visitors, exhibitors, and industry professionals from around the world. As an exciting opportunity for food and hospitality professionals, this event promises to shape the future of Saudi Arabia's food scene. In this blog post, we will highlight what you can expect from the Saudi Food Show and invite you to connect with the Nutrical team, the GCC's leading nutrition analysis and food labeling software provider.

 is "Rise with the new food economy," reflecting the Kingdom's commitment to the growth and development of its food industry. The event is organized in collaboration with prestigious authorities, including the Ministry of Industry and Mineral Resources, the Ministry of Investment, and the Saudi Ports Authority, among others. This collective effort emphasizes the importance of the food sector in Saudi Arabia's economic diversification.

2. Distinguished Guests and Keynote Address:

 will be graced by H.E. Bandar Ibrahim Alkhorayef, Saudi Arabia's Minister of Industry and Mineral Resources, who will deliver the opening keynote address. His Excellency is also the president of the board of The Saudi Authority for Industrial Cities and Technology Zones (MODON), the official strategic partner and sponsor of the Saudi Food Show 2023. With the participation of distinguished guests, including high-ranking government officials and industry leaders, the event promises insightful discussions and valuable networking opportunities.

3. Unveiling Opportunities in the Saudi F&B Sector:

Saudi Arabia's food and beverage (F&B) sector presents tremendous opportunities for local and international investors. As one of the fastest-growing sectors in the Kingdom, it aligns with key national strategies focused on localization and national security. The Saudi Food Show serves as a vital platform for manufacturers, distributors, retailers, and service providers to connect and explore potential business ventures.

4. Global Representation and New Product Launches:

The exhibition space at the Riyadh International Convention and Exhibition Centre will host thousands of international brands from over 35 countries. Major players in the industry, such as Pepsico, Americana, and Lactalis, will be joined by country pavilions from the USA, UK, India, Singapore, Italy, Jordan, and Australia. This diverse representation will create opportunities for brand exposure, product showcases, and service demonstrations. The Saudi Food Show's dedication to facilitating business connections is further enhanced by the TawaSul meetings program, offering pre-scheduled one-on-one interactions between exhibitors and decision-makers.

5. Masterclasses, Celebrity Chefs, and Innovation:

 goes beyond being a trade show, incorporating various engaging activities. Top Table Saudi, a culinary extravaganza, will feature Michelin-starred celebrity chefs, Arab culinary experts, and young talents from the Kingdom's top hotel chains. Masterclasses, workshops, and interactive sessions will delve into global gastronomy, flavors of Arabia, beverage innovations, and even a dedicated Pizza World. Visitors will have the opportunity to explore the rich diversity of international and traditional Saudi cuisine.

 is poised to leave a lasting impact on Saudi Arabia's food industry. As the GCC's leading nutrition analysis and food labeling software provider, 

 is excited to be a part of this event. We invite you to connect with our team at the Saudi Food Show and discover how our technology can assist you in navigating SFDA regulations regarding menu labeling and food labeling. Don't miss out on this exceptional opportunity to be a part of the Kingdom's thriving food economy.

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Saudi Food Show: Explore the Kingdom's Largest Food Event

In Saudi Arabia, it is mandatory for restaurants and cafes to display calories for the food they serve.

This initiative was launched by the Saudi Food & Drug Authority in 2019 with the purpose of tackling rising obesity levels in the country. 

Cash counters and desks, physical menus and menu boards, drive-thrus, phone and web applications.

With NutriCal Health & Nutrition Software, you can easily calculate calories, macronutrients and other nutrients of your food recipes based on the ingredients and serving sizes used. 

 or call / whatsapp us on + 971 52 994 1190 for more information.

Source- The National Article, January 2019

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Saudi Arabia (KSA) Calorie Labels on Menus

How else could a restaurant differentiate? What are consumers looking for these days? How can restaurants stand out in 2020? 

Attract & engage consumers, get publicity and marketing buzz, earn goodwill & comply with regulations by showing your consumers information they are interested in. Now more than ever, consumers are interested in knowing the health & nutrition data in their food. 

Did you know approximately 67% of customers in GCC are making dietary choices to prevent obesity, diabetes and blood pressure or hypertension. Source: Nielsen Report, 2016

We think this comes as an opportunity, since many consumers want to treat themselves by indulging in healthy, clean, minimally processed food products and restaurant dishes while happily paying a premium for it!

If you as a food brand or restaurant owner are investing in providing healthy and clean products to your consumers, make sure to effectively communicate the same by using NutriCal.

So if you are a restaurant owner, manager or chef - NutriCal's

 all in one nutrition management system has benefits both on the business and consumer end. 

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Restaurant Strategy in 2020

Nowadays, dishes are invented by not only chefs but also food lovers themselves - an example of that is the infamous “Poke Bowl”.

Pronounced as poh-KAY which rhymes with ‘okay’ - poke bowls are now all over social media and evidently a lot of menus too. 

A new found favourite for health fanatics and fitness freaks as well as 

 lovers - Poke Bowls can be referred to as next generation sushi or a deconstructed sushi.

Poke means “to slice or cut” in Hawaiian and refers to chunks of raw, marinated fish, usually tuna or salmon, which is then tossed over rice and topped with vegetables and sauces.

 are a great option. They are usually high in lean protein, 

 fats from fish, avocado and seeds and packed full of fibre from all the veggies and wholegrains, plus loaded with vitamins and antioxidants. It can be an appetizer or a main dish of native hawaiian cuisine. 

A traditional Poke Bowl with a 500G serving size has the following nutritional values:

Ingredients that make the Poke Bowls popular-

 the base layer of jasmine rice or a bamboo rice or even black & red rice is partnered. The warm rice is the right proximity against the super cold tuna. Some restaurants are offering low-carb options like zucchini noodles and kelp salad. The option to be as healthy as you want is part of the appeal and being special of the dish.

 The main ingredient, most commonly raw yellowfin tuna. But you can choose between several fish, including salmon and snapper. If raw fish isn’t your thing, look for options like tofu or cooked crab. In this way, you will never be out of way - being healthy. 

 To add color to the dish and make it healthier, these are usually found in a bowl:

 To highlight the fish and the dish itself, these are most commonly used for dressing, or other condiments like, shoyu, ponzu or even spicy black-bean paste. To add a beneficial effect to our taste bud, The red chili sauce is recommended. 

If you have a restaurant, cafe, cloud kitchen, or central kitchen and want to start a Poke Bowl brand that stands out - sharing food data with consumers is the best way to attract them to your brand. 

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Poke Bowl Recipe & Calories - rice, salmon, avocado....

NutriCal, the UAE’s first food data intelligence software has launched in the region with a vision to equip food businesses with pertinent information they can use to attract and retain customers.

NutriCal, UAE-based food data intelligence software startup launches

NutriCal was invited to be a part of the startup presentations at Gulfood 2020. 

Gulfood which took place at the Dubai World Trade Centre, Dubai (UAE) between 16-20 February, 2020 is the world’s largest annual food & beverage trade show. This year marked the 25th Anniversary of the event.

On the 16th February, 26 startups were invited to pitch under the them #rethinkingfood. The audience included F&B professionals, government officials, institutional investors, private offices, venture capitalists, tech enthusiasts and foodies.

These presentations were judged by the following judges for prize money.

It was an eventful day full of insight and learning from startups and entrepreneurs around the world including Eat App, FineDine Digital Menu, Sagana, Diabetic Chef, Foodics, Lunch:on etc. 

 (cutting food waste within the hospitality industry) , 

 (AI & blockchain platform to connect farmers to traders), 

 (delivering delicious, healthy, nutritious snacks).

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NutriCal at Gulfood 2020

NutriCal was thrilled to be at the third edition of ExpoCulinaire which took place from 2-4 March 2021 at Expo Centre Sharjah.

Emirates Culinary Guild organises this unique international trade show to bring together professionals from the HORECA sector including by not limited to Chefs, Pastry Chefs, Bakers, Cooks, F&B distributors, startups, food brands & manufacturers, catering companies etc. 

Aramtec, Alpro, IFFCO, NRTC, Barilla, Rak Porcelain, Unilever, Chefworks, Richemont Masterbaker, Barakat, Arla Pro, Veggie Tech, Healthy Farm were some of the participants.

ExpoCulinaire is the home of Salon Culinaire - and hosted the 23rd edition of the culinary competition.

His excellency Abdullah Sultan Al Owais, current Chairman of the Sharjah Chamber of Commerce and Industry and Expo Centre Sharjah also an established individual of the Food Sector and Chef Uwe Micheal, President of Emirates Culinary Guild and a renowned chef had a great conversation with NutriCal founder Soniya Ashar about the future of food.

NutriCal at Expo Culinaire 2020

Our team is always working towards making the lives of the people working in the Food & Beverage Industry easier. We have developed new features in order for you to be able to effectively communicate information and data about your food products and it’s nutritional benefits.

So whether you are a Restaurant, Cafe, Food Brand or Manufacturer, Meal Plan Company, Cloud Kitchen, Catering Company or a Dietician / Nutritionist, these features could benefit you-

It has never been easier to generate Nutrition Facts Label for recipes and products. 

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Majority of consumers are into health and fitness. They look at the macros i.e., protein, carbohydrates, fats in a product or dish before consuming it. Chefs, cooks, product owners, recipe creators are keeping macros and other nutrients in mind while creating foods and sharing this information with their customers too. Can be downloaded in JPG, JPEG, PDF, PNG and SVG Vector formats.

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Use the simple dashboard to create and download your customised menu.

Keep the menu dynamic without having to worry about design changes, add seasonal menus such as Ramadan / Iftar Special, Fall Menu, Kids Special etc.

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The Recipe Folio feature allows you to capture recipe name, ingredients, nutritional information - vitamins, minerals etc, allergens, tags and generates a macro analysis chart. Recipe and Nutrient information can be downloaded in Excel (xls, xlsx) and CSV formats too.

Sign up for a free trial today and avail all these new features to see how it could help your business!

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New Features in NutriCal

Many authorities around the world including United Arab Emirates authorities have proposed a food labeling

system to assist shoppers in making a faster and healthier food choice and its aim is to improve awareness around healthy living, this is where traffic light labels take part.

The color-coded system has been popularized in the US and Europe as it assists in the provide information at a glance when looking at a product, as the labeling would highlight nutritional content such as the amount of

The Red color indicates that the product is high in fat, saturated fat, sugars, and salt which means that a consumer is advised to either reduce or limit foods that contain a lot of red as it was shared on March 14th by

the Abu Dhabi Public Health Center (ADPHC) on their social media

Click here to see ADPHC’s shared post on Instagram.

The Amber Color indicates that the product is of a moderate amount of fat, saturated fat, sugars, and salt and therefore can be consumed moderately. 

The Green Color indicates that the product is low in fat, saturated fat, sugars and salt therefore it is a good and healthy option. 

NutriCal now has an automatic traffic light label in English, Arabic, and both combined. If you are in the Food Brands or the Food Manufacturing Business then this feature would be of great use to your establishment. with NutriCal you'll accelerate the process of retailing your food items / pre-packed meals in supermarkets or other retailers.

If you would like to know more about how attainable and accessible it is to have it created using NutriCal, contact us at info@nutrical.co or Call/Whatsapp at +971549941190.

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New Feature! Printable English And Arabic Traffic Light Label for Packaged Food

Meal Plan Companies, Restaurants, Cafes etc are now able to use NutriCal to create Macros Label in English & Arabic as seen in the picture.

Nutritional Fact Labels are preferred by consumers when it comes to packaged food products bought at retailers such as supermarkets and hypermarkets.

When it comes to dishes and meals, consumers want to see the nutritional contents and benefits in a more user-friendly and concise manner. 

Consumers following a gain muscle plan usually look for high protein.

Consumers looking to gain weight usually look at high carbs.

Consumers following a ketogenic diet usually look for high fat content.

Contact us on + 971 54 994 1190 via phone or whatsapp to know more. Alternatively email us on 

 to fix an in-person or virtual meeting. We offer 5 day free trials for interested businesses and individuals too.

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