As a new food brand few things that are priority as you are kicking off-

1. Innovating products to keep up with changing consumer tastes and preferences
2. Being able to add categories, new SKUs, activate new channels and markets
3. Doing all of the above in an efficient i.e., cost effective, legal and quick manner

The above is what is the premise of the business partnership between the food brand “Thrriv” and “NutriCal” solution.

Thrriv, an up and coming “better for you” food brand founded by Radhika Sil, the Head of Development aka healthy food magician.

Thrriv, the business has two primary verticals

a. Supply of food direct to consumer, via online and offline retailers

b. Consulting for various food brands under the umbrella of healthy / premium food.

Radhika, with 2 decades worth of experience in the business, has used many softwares, services and solutions, but NutriCal, she says has “changed the landscape of how they develop products”. Why, you may ask?

1. Customer Service

This brand focuses on creating premium products using specific ingredients some of which may or may not exist in the USDA database but may be added upon request into the NutriCal system. These requests for the addition of ingredients into NutriCal are received and completed within 2 - 24 hours.

1. No Dependency on Nutritionist / External Teams

Typically, with product development - plenty of time is wasting ‘coordinating’ with nutrition, quality and other teams. With the software, not only is there flexibility of creating recipes without any back and forth but also ease of information sharing.

1. Versatility of The Solution

For Thrriv, once the recipe / product has been developed in NutriCal, the outputs are shared with

1. Finance - to understand recipe costing and come up with pricing
2. Marketing & Printing - to create packaging and collateral
3. Supply Chain & Operations - for manufacturing of the recipe

Finally due to the above reasons and more, for Thrriv team, product development time from ideation to launch has been cut by 20-25 days.

For NutriCal, our mission is to enable small and medium food brands to launch and expand with our solution- the success of Thrriv in the market and their team’s satisfaction with our solution is a testament to the same.

Thrriv products are available online via their website, whatsapp, phone and on Kibsons.com, Noon and more and offline in Spinneys, Geant, Carrefour & more.

Are you a food brand? Message us to create upto 3 free Nutrition Facts Labels in English & Arabic.

For help, email us on info@nutrical.co or call / whatsapp us on + 971 54 994 1190 for more information.