miyabi sushi, a Japanese fusion cuisine restaurant with six outlets in Dubai, UAE, has been serving the food industry for 12 years. With their core brand values of using fresh, high-quality ingredients while offering value for money, they aim to stand out in the competitive market. The Director of Operations, Joseph, is the primary decision-maker when it comes to menu engineering and maintaining the restaurant's standards.

In line with the growing trend of health consciousness, especially during and after the COVID-19 pandemic, Miyabi Sushi saw the opportunity to nutritionally count their menu items. However, the process of double-checking calorie counts from various sources and showcasing allergies proved to be a dilemma. Joseph came across NutriCal Nutrition Software, which promised practicality, user-friendliness, and digital updates to the menu. The financial aspect and after-sale service were also considered during the decision-making process.

In an in-person meeting with NutriCal, Miyabi Sushi was able to see the potential benefits of using the nutrition software. With over 250 recipes including sub-recipes, Miyabi Sushi was able to launch its new menu with NutriCal in late November to early December of 2022. The new menu was digitally updated and linked to the restaurant's website, providing customers with transparency and education on the nutritional information of their dishes.

Miyabi Sushi is now receiving feedback from customers and is aware that while calorie counting is not the primary reason why diners come to their restaurants, providing the option to be transparent and educated is crucial in keeping up with the dynamic requirements of the market and the consumers. In the future, Miyabi Sushi plans to highlight healthy items from its menu to cater to health-conscious diners.

In conclusion, Miyabi Sushi's partnership with NutriCal Nutrition Software has taken them a step closer to complying with Dubai Municipality's requirement to submit nutritional information and provide their customers with the option of transparency and education. With NutriCal's user-friendly and practical software, Miyabi Sushi is able to maintain its core brand values and standards, catering to the dynamic requirements of the market and the consumers.