Meet the founder:Soniya Ashar

Before NutriCal's inception, Soniya's journey was marked by diverse roles in business development, product management, and growth across the US, Europe, and UAE. Her insatiable curiosity led her to explore various industries, honing skills that would later prove indispensable in building NutriCal.

Soniya's passion for nutrition and technology culminated in the launch of NutriCal—a game-changing project that began as a modest restaurant calorie calculator in Dubai. The platform was conceived to assist health-conscious restaurants and those navigating impending calorie count regulations on menus. Over time, NutriCal evolved beyond basic calorie calculations, emerging as a comprehensive B2B solution. It seamlessly transitioned from a restaurant tool to an indispensable resource for nutrition analysis, food labeling, and recipe management.

NutriCal's journey continued with remarkable diversification. It expanded beyond calorie counts, identifying applications across the food industry. With a visionary perspective, NutriCal recognized its potential to transform meal plan companies, caterers, and food manufacturers. Its swift nutrition analysis tools addressed food manufacturers' challenges, cutting costs and time associated with lab testing. The platform's dynamic menu organization solutions catered to the ever-evolving dietary preferences of meal plan companies, streamlining operations and compliance in the food industry.

With a remarkable user base of over 200 and growing, NutriCal's journey is far from over. The platform's integration aspirations extend into diverse areas, from menu aggregators to point-of-sale solutions, recipe costing, inventory management systems, and precise food labeling. NutriCal's goal is to become the GCC region fundamental food intelligence database, powering government systems for food registration and traceability.

Looking ahead, NutriCal envisions seamless integration with health and fitness apps. This integration extends to the GCC, offering comprehensive nutritional data on ingredients, packaged foods, and local cuisine. NutriCal aims to empower users with tailored nutritional information, enabling informed dietary choices.

At its core, NutriCal enables food businesses with vital data—calories, nutrition, allergies, and more—to comply with local regulations, enhance food labeling, and bolster consumer marketing efforts. With services accessible through SaaS subscriptions, APIs, consulting, and project management, NutriCal's journey is a testament to Soniya Ashar's unyielding dedication to transforming the food industry, one data byte at a time.